Jessica Knobbe » Family Guy http://www.jessicaknobbe.com Marketing On Target Thu, 14 Jan 2010 15:37:59 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Microsoft Not “Family Guy” Material http://www.jessicaknobbe.com/2009/10/27/microsoft-not-family-guy-material/ http://www.jessicaknobbe.com/2009/10/27/microsoft-not-family-guy-material/#comments Tue, 27 Oct 2009 19:40:12 +0000 Jessica Knobbe http://www.jessicaknobbe.com/?p=77 Are you kidding me? So if you haven’t read this yet Microsoft pulled out of it’s original deal with Seth MacFarlane after they looked at the content of the show Family Guy which apparently included “riffs on deaf people, the Holocaust, feminine hygiene and incest.” 

Uh yeah.  That’s one episode.  I’m sorry but, really?  REALLY?  They are claiming they chose to partner with the show based on audience comp data and and (this is great) “creative humor” but apparently no one took 30 minutes out of the day to actually watch the show.  Its syndicated, it’s literally on all the time.  It’s out on DVD.  Heck there are even ripped episodes on YouTube.  And probably the assistant outside your office or the guy in the graphics department has watched an episode or two, why don’t you ask them?  Now Microsoft looks more curmudgeonly then usual and is fitting into Apples “I’m a Mac, I’m a PC” stereotype perfectly.

Lesson: Be careful what you decide to tie your brand to without proper research.  Just because you have data reports doesn’t mean they are the full story.

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