So my some of my friends and I were sitting around the other night talking about Google Wave. I have just recently activated an invite and frankly, I don’t get it. So I asked all these really smart people who are Twitter evangelists, Foursquare embraces and possessors of the latest IPhone gadgets: “Have you figured out a way to use Google Wave yet?”
The answer in short- no. Not one person has figured out a rational way to use wave in their daily life. The consensus was unless you work somewhere with offices around the globe that is super techy where everyone would be required to have it installed, maybe I don’t know someplace like Google for instance, it just doesn’t make sense. So, what is Google going to do?
We have the answer. Turn this thing on it’s ear and instead of trying to get young techy hipsters engaged, go for the Boomers. Ok, ok, I know it sounds crazy but hear us out. Boomers are a huge piece of the population with disposable income that craves things made just for them. So adjust a few things to make Google Wave the perfect tool just for them. Start filming the tutorials with Eric Clapton or Who songs in the back talkin about their ggggeneration. A commercial combining Viagra and Wave showing a couple in bathtubs on the shore, watching the waves crash in from the sea and using Google Wave on their laptops.
Ok, maybe not. But Google better think of something we all just wave goodbye to Wave.
