Throughout my education in Internet Marketing one of the first things I embraced was the potential strength of the personal brand. Brand reputation management is a hot button topic right now with companies and businesses but what have you done to make sure that you as a brand are being portrayed in the best light? I started out my self optimization with the old standby- I Googled myself. What came up was pretty sad. First of all, I didn’t even know there was another Jessica Knobbe (from the St. Louis Knobbe branch I assume) so that was a bit of a shock. She runs marathons. Definitely not me. I also got results of a friends wedding I was in, my senior art exhibit from college and the obligatory classmates.com result “We found Jessica Knobbe!” None of those results are necessarily bad or damaging but they are not really very compelling for a personal brand.
So, in the next few blog posts I will lay out what I did to own page one (and two!) of my Google results and create not only a personal online brand but one that moves with me in the real world at networking events, educational opportunities and even on a Friday night out with my friends.
