Admittedly, when I think of Estee Lauder, social media is not really the next thought in my head. But a new promotion brings them together in a fascinating way. AdAge reported yesterday on a new campaign aimed at bringing Estee’s target demographic into the social media groundswell and are “offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.” Can you say awesome? Not even technically in their target demographic of women 35-55 they have me intrigued as I can’t seem to find a decent picture of myself to use on my professional social media profiles. I will be interested to see how they measure ROI. Will it be based on an increased number of fans on their Facebook page? Will it be the number or photos or the amount of merchandise that they sell because of increased traffic to the counter? The host department store gets the fringe benefit of increase traffic in the doors as well. Are they going to piggyback this with a promotion as well?
What do you think?
No comments yet.
Leave a comment
