My name is Jessica Knobbe and I am a Chicago based marketing strategist specializing in audience targeting through Internet and traditional media planning, analytics and campaign management. In this space I want to talk about my own experiences using targeted marketing as well as comment on the ever (and rapidly) changing landscape where advertising is becoming more precisely focused and marketers are being held ever more accountable.
I might post on an article that I read, an experience that I had or even about my challenges as I move my efforts from a broadcast background into the vastness that is online. The concepts are the same, the executions are different but in the end it’s all pretty cool stuff.
Welcome to Marketing on Target.
