Jessica Knobbe 

twitter.com/jaknobbe
linkedin.com/in/jessicaknobbe

I enable marketers to target and track the consumers that are most likely to purchase their product or service through spot, online and mobile advertising. I have a proven track record in advanced market and consumer research, advertising technology and customer service that supports the client’s goals.

KEY SKILLSET

  • Demographic, Geographic and Psychographic Audience Targeting
  • Report Analytics
  • Media Buying/Negotiations
  • Customer Service
  • Relationship Building
  • Campaign Management
  • Campaign Foresting/Budgeting

 

POSITION SUMMARY

Dec 09- Present   Internet Marketing Consultant         Freelance Consultant, Chicago, IL

2008 – Present     Analyst                                     National Cable Communications, Chicago, IL

2007 – 2008         Campaign Coordinator      National Cable Communications, Chicago, IL

2006 – 2007         Planner                                    National Cable Communications, Chicago, IL

2005 – 2006         Coordinator                          National Cable Communications, Chicago, IL

EDUCATION

2009                   Internet Marketing Certificate    University of San Francisco, San Francisco, CA

1999                    BS, Graphic Design                  Wayne State College, Wayne NE

 

PROFESSIONAL HISTORY

 

Internet Marketing Consultant  – Assist in implementing SEM, SEO, e-newsletter and social media marketing strategies.

 

Analyst  – Drive strategic audience targeting to create a relevant and competitive advantage for measurable ROI.  Provide both qualitative and quantitative consumer research to multiple departments in seven offices.  Train new sales staff in department procedures; point trainer for comScore reporting.  

 

Campaign Coordinator  – Directed work flow of large scale multi market media projects to meet stated budget and campaign goals; Served as a communication liaison for agencies and internal sales staff.

 

Sales Planner  – Created market specific media packages for sports and specials by gathering data for clients to use in targeting desired demographic.  Entrusted with performing avail process for AE’s on multiple accounts, including Kashi, Macy’s, and Titan International.

 

Sales Coordinator – Managed running of media schedules for two account executives for more than 80 clients. Schedules involved multiple contracts simultaneously running in each market. Confirmed makegoods with agency to ensure billing was cleared without discrepancies.

 

TECHNICAL SKILLS

Interactive Planning and Campaign Management Tools

Com Score, Constant Contact, Google AdWords, Quantcast, Compete.com, Social Media platforms (Facebook, LinkedIn, Twitter, ning, MySpace, You Tube), Microsoft Office 2007, Adobe CS4

 

Broadcast Planning and Sales Tools

SQAD Media Market Guide, STRATA, Mediamark Research Inc. (MRI), R.L. Polk and Co., Scarborough Media Audit, Claritas/PRIZM NE, Nielson, TNS Media Intelligence and Consumer Buying Power, T View, Compass, EMK, FUSION, CableTrack, NCC Ratings Direct